§ The result
Apriora (Alex) leads Jobma by 8 points.
Apriora (Alex) scores 57 and Jobma 49 under rubric v1.0 — an 8-point gap inside the Video interview cohort. Apriora (Alex) leads 3 of the 7 criteria, including Bias Audit Transparency, while Jobma leads 2, including Article 11 Technical Documentation, and 2 are level. Bias Audit Transparency is both the widest raw gap and the heaviest weighted swing — Apriora (Alex) 83, Jobma 40 — and at an 18% weight it carries 91% of the weighted advantage Apriora (Alex) holds across the 3 criteria on that side of the table.
Vendor profile
Apriora (Alex)
Apriora's product "Alex" is an agentic AI recruiter whose live voice/video interviewer conducts real-time conversational interviews with candidates, asks dynamic follow-ups, and returns role-fit scores, transcripts, and fraud flags to the hiring team.
Vendor profile
Jobma
AI video interviewing platform offering one-way (pre-recorded), live, and agentic AI interviews with automated transcription and AI scoring of candidate video, audio, and written responses as recruiter decision-support.
§ The record
Apriora (Alex) and Jobma are both filed under Video interview AI. They also share 1 secondary category: Screening.
Both are in scope of NYC LL 144, EU AI Act, Illinois HB 3773, Mobley v. Workday and Colorado AI Act.
| Record | Apriora (Alex) | Jobma |
|---|---|---|
| Price tier | Mid | Mid |
| Headquarters | US | US |
| Founded | 2023 | 2012 |
§ What decides it
The criteria that move the gap, heaviest swing first.
18% weight · 82% of the movement so far
Bias Audit Transparency
Apriora (Alex) 83 · Jobma 40
7.7 weighted points to Apriora (Alex)
20% weight · 88% of the movement so far
Article 11 Technical Documentation
Apriora (Alex) 52 · Jobma 55
0.6 weighted points to Jobma
15% weight · 93% of the movement so far
FRIA Support
Apriora (Alex) 38 · Jobma 35
0.4 weighted points to Apriora (Alex)
12% weight · 97% of the movement so far
Post-Market Monitoring
Apriora (Alex) 47 · Jobma 44
0.4 weighted points to Apriora (Alex)
15% weight · 100% of the movement so far
Data Governance Disclosure
Apriora (Alex) 54 · Jobma 56
0.3 weighted points to Jobma
Weighted delta is the raw difference times the criterion weight, so the 5 figures above sum to +7.6 — the difference between the two totals before either is rounded. Shares are of 9.4 points of movement counted without direction. The table below rounds each side to a whole number first, so its Δ raw total reads +8 beside that +7.6.
§ Category-by-category
Raw score per criterion, with weighted delta.
Δ is Apriora (Alex) minus Jobma.
| Category | Weight | Apriora (Alex) | Jobma | Δ raw | Δ weighted |
|---|---|---|---|---|---|
| Article 11 Technical Documentation | 20% | 52 | 55 | -3 | -0.6 |
| Bias Audit Transparency | 18% | 83 | 40 | +43 | +7.7 |
| FRIA Support | 15% | 38 | 35 | +3 | +0.4 |
| Data Governance Disclosure | 15% | 54 | 56 | -2 | -0.3 |
| Human Oversight Design | 12% | 60 | 60 | - | - |
| Post-Market Monitoring | 12% | 47 | 44 | +3 | +0.4 |
| Customer Documentation | 8% | 62 | 62 | - | - |
| Total | 100% | 57 (F) | 49 (F) | +8 | +7.6 |
§ Evidence
Cited sources and documented absences, criterion by criterion.
An absence is a finding, not a blank: the reviewer looked for a named artefact and recorded that it is not located. Where a source sits is a fact about hosting only.
| Criterion | Weight | Apriora (Alex) | Jobma | ||||
|---|---|---|---|---|---|---|---|
| Cited | Absences | Audit / hosting | Cited | Absences | Audit / hosting | ||
| Article 11 Technical Documentation | 20% | 2 | 1 | Sources on the vendor's own domain | 3 | 1 | Sources on the vendor's own domain |
| Bias Audit Transparency | 18% | 3 | 1 | Audit reportSources on the vendor's own domainSources on a separate domain | 1 | 1 | — |
| FRIA Support | 15% | 1 | 1 | Sources on a separate domain | 1 | 1 | Sources on the vendor's own domain |
| Data Governance Disclosure | 15% | 3 | 1 | Audit reportSources on the vendor's own domain | 2 | 1 | Sources on the vendor's own domain |
| Human Oversight Design | 12% | 3 | 0 | Sources on the vendor's own domain | 3 | 0 | Sources on the vendor's own domain |
| Post-Market Monitoring | 12% | 2 | 1 | Audit reportSources on the vendor's own domainSources on a separate domain | 3 | 0 | Sources on the vendor's own domain |
| Customer Documentation | 8% | 2 | 1 | Sources on the vendor's own domain | 4 | 0 | Sources on the vendor's own domain |
| All criteria | 100% | 16 | 6 | Audit reportSources on the vendor's own domainSources on a separate domain | 17 | 4 | Sources on the vendor's own domain |
Apriora (Alex) has 22 evidence rows across 7 of 7 criteria — 16 with a source URL, 6 documented absences; Jobma has 21 evidence rows across 7 of 7 criteria — 17 with a source URL, 4 documented absences; some documentation or audit rows for Apriora (Alex) sit on a domain separate from the vendor's own site.
Provenance
The scores above are documented by 43 evidence rows on file for these two vendors: 22 for Apriora (Alex), across 2 distinct source domains, and 21 for Jobma, across 1 distinct source domain.
- Rubric
- v1.0
- Apriora (Alex) last reviewed
- June 7, 2026 · HireAIScore editorial team
- Jobma last reviewed
- July 17, 2026 · HireAIScore editorial team
HireAIScore scores are editorial research, not legal advice, and no vendor pays for placement, scoring or removal — see the methodology, conflicts policy and terms.
§ Where next