§ The result
3 points separate Apriora (Alex) and Plum.
Apriora (Alex) (Video interview) edges Plum (Assessment) by 3 points under rubric v1.0, 57 to 54. Apriora (Alex) leads 3 of the 7 criteria, including FRIA Support, while Plum leads 2, including Article 11 Technical Documentation, and 2 are level. Apriora (Alex) takes the heaviest weighted swing, FRIA Support at 15% (Apriora (Alex) 38, Plum 28), which is 40% of the weighted advantage Apriora (Alex) holds; the widest raw gap is a different criterion, Post-Market Monitoring, Apriora (Alex) 47 to Plum 36.
Vendor profile
Apriora (Alex)
Apriora's product "Alex" is an agentic AI recruiter whose live voice/video interviewer conducts real-time conversational interviews with candidates, asks dynamic follow-ups, and returns role-fit scores, transcripts, and fraud flags to the hiring team.
Vendor profile
Plum
Plum is a pre-employment talent assessment platform that uses a Five-Factor (Big Five) psychometric Discovery Survey and a Talent Match model to score and rank candidates on behavioral "durable skills" for role fit, hiring, and development.
§ The record
Apriora (Alex) is filed under Video interview AI, Plum under Assessment AI. They also share 1 secondary category: Screening.
Both are in scope of NYC LL 144, EU AI Act, Illinois HB 3773, Mobley v. Workday and Colorado AI Act.
| Record | Apriora (Alex) | Plum |
|---|---|---|
| Price tier | Mid | Mid |
| Headquarters | US | CA |
| Founded | 2023 | 2012 |
§ What decides it
The criteria that move the gap, heaviest swing first.
15% weight · 30% of the movement so far
FRIA Support
Apriora (Alex) 38 · Plum 28
1.5 weighted points to Apriora (Alex)
12% weight · 56% of the movement so far
Post-Market Monitoring
Apriora (Alex) 47 · Plum 36
1.3 weighted points to Apriora (Alex)
20% weight · 79% of the movement so far
Article 11 Technical Documentation
Apriora (Alex) 52 · Plum 58
1.2 weighted points to Plum
12% weight · 98% of the movement so far
Human Oversight Design
Apriora (Alex) 60 · Plum 52
1.0 weighted points to Apriora (Alex)
8% weight · 100% of the movement so far
Customer Documentation
Apriora (Alex) 62 · Plum 63
0.1 weighted points to Plum
Weighted delta is the raw difference times the criterion weight, so the 5 figures above sum to +2.5 — the difference between the two totals before either is rounded. Shares are of 5.1 points of movement counted without direction. The table below rounds each side to a whole number first, so its Δ raw total reads +3 beside that +2.5.
§ Category-by-category
Raw score per criterion, with weighted delta.
Δ is Apriora (Alex) minus Plum.
| Category | Weight | Apriora (Alex) | Plum | Δ raw | Δ weighted |
|---|---|---|---|---|---|
| Article 11 Technical Documentation | 20% | 52 | 58 | -6 | -1.2 |
| Bias Audit Transparency | 18% | 83 | 83 | - | - |
| FRIA Support | 15% | 38 | 28 | +10 | +1.5 |
| Data Governance Disclosure | 15% | 54 | 54 | - | - |
| Human Oversight Design | 12% | 60 | 52 | +8 | +1.0 |
| Post-Market Monitoring | 12% | 47 | 36 | +11 | +1.3 |
| Customer Documentation | 8% | 62 | 63 | -1 | -0.1 |
| Total | 100% | 57 (F) | 54 (F) | +3 | +2.5 |
§ Evidence
Cited sources and documented absences, criterion by criterion.
An absence is a finding, not a blank: the reviewer looked for a named artefact and recorded that it is not located. Where a source sits is a fact about hosting only.
| Criterion | Weight | Apriora (Alex) | Plum | ||||
|---|---|---|---|---|---|---|---|
| Cited | Absences | Audit / hosting | Cited | Absences | Audit / hosting | ||
| Article 11 Technical Documentation | 20% | 2 | 1 | Sources on the vendor's own domain | 3 | 0 | Sources on the vendor's own domain |
| Bias Audit Transparency | 18% | 3 | 1 | Audit reportSources on the vendor's own domainSources on a separate domain | 3 | 0 | Audit reportSources on the vendor's own domain |
| FRIA Support | 15% | 1 | 1 | Sources on a separate domain | 0 | 1 | — |
| Data Governance Disclosure | 15% | 3 | 1 | Audit reportSources on the vendor's own domain | 2 | 1 | Sources on the vendor's own domain |
| Human Oversight Design | 12% | 3 | 0 | Sources on the vendor's own domain | 2 | 1 | Audit reportSources on the vendor's own domain |
| Post-Market Monitoring | 12% | 2 | 1 | Audit reportSources on the vendor's own domainSources on a separate domain | 2 | 1 | Sources on the vendor's own domain |
| Customer Documentation | 8% | 2 | 1 | Sources on the vendor's own domain | 3 | 0 | Sources on the vendor's own domain |
| All criteria | 100% | 16 | 6 | Audit reportSources on the vendor's own domainSources on a separate domain | 15 | 4 | Audit reportSources on the vendor's own domain |
Apriora (Alex) has 22 evidence rows across 7 of 7 criteria — 16 with a source URL, 6 documented absences; Plum has 19 evidence rows across 7 of 7 criteria — 15 with a source URL, 4 documented absences; some documentation or audit rows for Apriora (Alex) sit on a domain separate from the vendor's own site.
Provenance
The scores above are documented by 41 evidence rows on file for these two vendors: 22 for Apriora (Alex), across 2 distinct source domains, and 19 for Plum, across 1 distinct source domain.
- Rubric
- v1.0
- Apriora (Alex) last reviewed
- June 7, 2026 · HireAIScore editorial team
- Plum last reviewed
- June 7, 2026 · HireAIScore editorial team
HireAIScore scores are editorial research, not legal advice, and no vendor pays for placement, scoring or removal — see the methodology, conflicts policy and terms.
§ Where next