§ The result
Jobma leads Emi on all 7 criteria.
Jobma finishes 16 points clear of Emi under rubric v1.0 — 49 against 33 — across the Video interview and Screening cohorts. Jobma takes all 7 criteria and Emi none of them; the nearest contest is Post-Market Monitoring, Emi 35 to Jobma 44. The advantage Jobma holds is spread out: Article 11 Technical Documentation is both the widest raw gap and the heaviest weighted swing (Emi 28, Jobma 55, 20% weight), yet it supplies only 32% of the weighted points Jobma gains across the 7 criteria it leads.
Vendor profile
Emi
Emi runs AI agents on WhatsApp, SMS and Messenger that screen and score frontline job applicants against employer-set criteria, schedule interviews, and collect hiring documents and check them against Mexican government databases.
Vendor profile
Jobma
AI video interviewing platform offering one-way (pre-recorded), live, and agentic AI interviews with automated transcription and AI scoring of candidate video, audio, and written responses as recruiter decision-support.
§ The record
Emi is filed under Screening AI, Jobma under Video interview AI. They record no secondary category in common.
Both are in scope of EU AI Act, NYC LL 144, Colorado AI Act and Illinois HB 3773. Only Jobma is in scope of Mobley v. Workday.
| Record | Emi | Jobma |
|---|---|---|
| Price tier | Mid | Mid |
| Headquarters | AR | US |
| Founded | 2017 | 2012 |
§ What decides it
The criteria that move the gap, heaviest swing first.
20% weight · 32% of the movement so far
Article 11 Technical Documentation
Emi 28 · Jobma 55
5.4 weighted points to Jobma
18% weight · 56% of the movement so far
Bias Audit Transparency
Emi 18 · Jobma 40
4.0 weighted points to Jobma
12% weight · 67% of the movement so far
Human Oversight Design
Emi 44 · Jobma 60
1.9 weighted points to Jobma
15% weight · 78% of the movement so far
Data Governance Disclosure
Emi 44 · Jobma 56
1.8 weighted points to Jobma
15% weight · 87% of the movement so far
FRIA Support
Emi 25 · Jobma 35
1.5 weighted points to Jobma
8% weight · 94% of the movement so far
Customer Documentation
Emi 48 · Jobma 62
1.1 weighted points to Jobma
12% weight · 100% of the movement so far
Post-Market Monitoring
Emi 35 · Jobma 44
1.1 weighted points to Jobma
Weighted delta is the raw difference times the criterion weight, so the 7 figures above sum to -16.8 — the difference between the two totals before either is rounded. Shares are of 16.8 points of movement counted without direction. The table below rounds each side to a whole number first, so its Δ raw total reads -16 beside that -16.8.
§ Category-by-category
Raw score per criterion, with weighted delta.
Δ is Emi minus Jobma.
| Category | Weight | Emi | Jobma | Δ raw | Δ weighted |
|---|---|---|---|---|---|
| Article 11 Technical Documentation | 20% | 28 | 55 | -27 | -5.4 |
| Bias Audit Transparency | 18% | 18 | 40 | -22 | -4.0 |
| FRIA Support | 15% | 25 | 35 | -10 | -1.5 |
| Data Governance Disclosure | 15% | 44 | 56 | -12 | -1.8 |
| Human Oversight Design | 12% | 44 | 60 | -16 | -1.9 |
| Post-Market Monitoring | 12% | 35 | 44 | -9 | -1.1 |
| Customer Documentation | 8% | 48 | 62 | -14 | -1.1 |
| Total | 100% | 33 (F) | 49 (F) | -16 | -16.8 |
§ Evidence
Cited sources and documented absences, criterion by criterion.
An absence is a finding, not a blank: the reviewer looked for a named artefact and recorded that it is not located. Where a source sits is a fact about hosting only.
| Criterion | Weight | Emi | Jobma | ||||
|---|---|---|---|---|---|---|---|
| Cited | Absences | Audit / hosting | Cited | Absences | Audit / hosting | ||
| Article 11 Technical Documentation | 20% | 3 | 1 | Sources on the vendor's own domain | 3 | 1 | Sources on the vendor's own domain |
| Bias Audit Transparency | 18% | 2 | 1 | — | 1 | 1 | — |
| FRIA Support | 15% | 1 | 1 | Sources on the vendor's own domain | 1 | 1 | Sources on the vendor's own domain |
| Data Governance Disclosure | 15% | 5 | 1 | Sources on the vendor's own domain | 2 | 1 | Sources on the vendor's own domain |
| Human Oversight Design | 12% | 3 | 1 | Sources on the vendor's own domain | 3 | 0 | Sources on the vendor's own domain |
| Post-Market Monitoring | 12% | 2 | 1 | Sources on a separate domain | 3 | 0 | Sources on the vendor's own domain |
| Customer Documentation | 8% | 3 | 1 | Sources on the vendor's own domain | 4 | 0 | Sources on the vendor's own domain |
| All criteria | 100% | 19 | 7 | Sources on the vendor's own domainSources on a separate domain | 17 | 4 | Sources on the vendor's own domain |
Emi has 26 evidence rows across 7 of 7 criteria — 19 with a source URL, 7 documented absences; Jobma has 21 evidence rows across 7 of 7 criteria — 17 with a source URL, 4 documented absences; some documentation or audit rows for Emi sit on a domain separate from the vendor's own site.
Provenance
The scores above are documented by 47 evidence rows on file for these two vendors: 26 for Emi, across 3 distinct source domains, and 21 for Jobma, across 1 distinct source domain.
- Rubric
- v1.0
- Emi last reviewed
- September 25, 2026 · HireAIScore editorial team
- Jobma last reviewed
- July 17, 2026 · HireAIScore editorial team
HireAIScore scores are editorial research, not legal advice, and no vendor pays for placement, scoring or removal — see the methodology, conflicts policy and terms.
§ Where next