§ The result
Jobma leads Willo by 8 points.
Jobma scores 49 and Willo 41 under rubric v1.0 — an 8-point gap inside the Video interview cohort. Jobma leads 6 of the 7 criteria, including Article 11 Technical Documentation, while Willo leads 1, including Human Oversight Design. Article 11 Technical Documentation is the widest raw gap and the heaviest weighted swing at once (Jobma 55, Willo 38, 20% weight), but it accounts for only 39% of the weighted advantage Jobma holds across the 6 criteria on that side of the table.
Vendor profile
Jobma
AI video interviewing platform offering one-way (pre-recorded), live, and agentic AI interviews with automated transcription and AI scoring of candidate video, audio, and written responses as recruiter decision-support.
Vendor profile
Willo
Willo is a browser-based asynchronous (one-way) video interview platform that lets employers collect recorded video, audio, multiple-choice and written candidate responses, then uses AI to transcribe, summarize, rank candidates against employer-defined "Blueprint" criteria, and flag scripted or AI-generated answers.
§ The record
Jobma and Willo are both filed under Video interview AI. They also share 2 secondary categories: Assessment and Screening.
Both are in scope of NYC LL 144, EU AI Act, Illinois HB 3773, Mobley v. Workday and Colorado AI Act.
| Record | Jobma | Willo |
|---|---|---|
| Price tier | Mid | Low |
| Headquarters | US | GB |
| Founded | 2012 | 2018 |
§ What decides it
The criteria that move the gap, heaviest swing first.
20% weight · 38% of the movement so far
Article 11 Technical Documentation
Jobma 55 · Willo 38
3.4 weighted points to Jobma
18% weight · 58% of the movement so far
Bias Audit Transparency
Jobma 40 · Willo 30
1.8 weighted points to Jobma
15% weight · 75% of the movement so far
FRIA Support
Jobma 35 · Willo 25
1.5 weighted points to Jobma
12% weight · 85% of the movement so far
Post-Market Monitoring
Jobma 44 · Willo 36
1.0 weighted points to Jobma
8% weight · 92% of the movement so far
Customer Documentation
Jobma 62 · Willo 54
0.6 weighted points to Jobma
15% weight · 97% of the movement so far
Data Governance Disclosure
Jobma 56 · Willo 53
0.4 weighted points to Jobma
12% weight · 100% of the movement so far
Human Oversight Design
Jobma 60 · Willo 62
0.2 weighted points to Willo
Weighted delta is the raw difference times the criterion weight, so the 7 figures above sum to +8.5 — the difference between the two totals before either is rounded. Shares are of 9.0 points of movement counted without direction. The table below rounds each side to a whole number first, so its Δ raw total reads +8 beside that +8.5.
§ Category-by-category
Raw score per criterion, with weighted delta.
Δ is Jobma minus Willo.
| Category | Weight | Jobma | Willo | Δ raw | Δ weighted |
|---|---|---|---|---|---|
| Article 11 Technical Documentation | 20% | 55 | 38 | +17 | +3.4 |
| Bias Audit Transparency | 18% | 40 | 30 | +10 | +1.8 |
| FRIA Support | 15% | 35 | 25 | +10 | +1.5 |
| Data Governance Disclosure | 15% | 56 | 53 | +3 | +0.4 |
| Human Oversight Design | 12% | 60 | 62 | -2 | -0.2 |
| Post-Market Monitoring | 12% | 44 | 36 | +8 | +1.0 |
| Customer Documentation | 8% | 62 | 54 | +8 | +0.6 |
| Total | 100% | 49 (F) | 41 (F) | +8 | +8.5 |
§ Evidence
Cited sources and documented absences, criterion by criterion.
An absence is a finding, not a blank: the reviewer looked for a named artefact and recorded that it is not located. Where a source sits is a fact about hosting only.
| Criterion | Weight | Jobma | Willo | ||||
|---|---|---|---|---|---|---|---|
| Cited | Absences | Audit / hosting | Cited | Absences | Audit / hosting | ||
| Article 11 Technical Documentation | 20% | 3 | 1 | Sources on the vendor's own domain | 2 | 1 | Sources on the vendor's own domain |
| Bias Audit Transparency | 18% | 1 | 1 | — | 1 | 1 | — |
| FRIA Support | 15% | 1 | 1 | Sources on the vendor's own domain | 0 | 1 | — |
| Data Governance Disclosure | 15% | 2 | 1 | Sources on the vendor's own domain | 2 | 0 | Sources on the vendor's own domain |
| Human Oversight Design | 12% | 3 | 0 | Sources on the vendor's own domain | 2 | 0 | Sources on the vendor's own domain |
| Post-Market Monitoring | 12% | 3 | 0 | Sources on the vendor's own domain | 1 | 1 | Sources on the vendor's own domain |
| Customer Documentation | 8% | 4 | 0 | Sources on the vendor's own domain | 1 | 1 | Sources on the vendor's own domain |
| All criteria | 100% | 17 | 4 | Sources on the vendor's own domain | 9 | 5 | Sources on the vendor's own domain |
Jobma has 21 evidence rows across 7 of 7 criteria — 17 with a source URL, 4 documented absences; Willo has 14 evidence rows across 7 of 7 criteria — 9 with a source URL, 5 documented absences.
Provenance
The scores above are documented by 35 evidence rows on file for these two vendors: 21 for Jobma, across 1 distinct source domain, and 14 for Willo, across 1 distinct source domain.
- Rubric
- v1.0
- Jobma last reviewed
- July 17, 2026 · HireAIScore editorial team
- Willo last reviewed
- June 7, 2026 · HireAIScore editorial team
HireAIScore scores are editorial research, not legal advice, and no vendor pays for placement, scoring or removal — see the methodology, conflicts policy and terms.
§ Where next